Search Engine Optimization Tools and Techniques 2019

Search Engine Optimization Tools and Techniques 2019

Search Engine in a simple words can be stated as the technique to rank your online content on the google search and get visitor. People are searching for search engine optimisation techniques tutorial, latest seo techniques 2019, advanced seo techniques 2019, search engine optimization techniques ppt, seo techniques meaning, seo techniques pdf, seo techniques 2019, search engine optimization tools. So, this article will cover more than this and you must read this complete article to understand Search Engine Optimisation Tools and Techniques 2019.

Search Engine Optimisation Tools and Techniques 2019
Search Engine Optimisation Tools and Techniques 2019



Search Engine Optimisation is optimising your content or website to rank on the search engines like google, bing, yahoo, and so on.


You can use the seo techniques for designing and developing your website or blog.



This will improve the search volume and get high quality traffic to your content.



Once you get genuine high quality traffic,



you can sell your service or make money from Google Adsense or Affiliate marketing platforms.

In single word,


SEO is promotion.



This is the free high quality promotion by using targeted keywords. 

Search Engine Optimization Tools and Techniques 2019 Working mechanism of search engine - Google, Bing, Yahoo

There are some basic techniques that search engine uses to show you result when you search something on them.

The foremost thing is that they use the crawling method to fetch all the web pages by the crawl bots of the search engines.

Now they index the links of the web pages into the databases for the process of retrieval process when user searches.


The bots identifies the keywords and finds out what the page is about.

The algorithm now process the database with the search string and calculates the relevancy for displaying the search result to the user.

This way,


you get result when you search any keywords in the search engine.



The search algorithm has been always changing and updating to show the most relevant result to the users.



So,



you need to be updated on the search engine algorithms. 

Keyword is anything that you type on the Google Search bar.

Search Engine Optimization Tools and Techniques 2019 - SEO Copyrighting

The core concept behind the seo copyrighting is


to use the text to rank on the google search and



also help readers to understand the thing.



Search engine wants to rank only the genuine contents and pages that why SEO copyrighting ensures the quality of content as you use



title,



description,



keywords,



tags,



headings, alt text to deliver the content and target to the specific keywords.



Search Engine Optimization Tools and Techniques 2019 - What is Search Engine Rank

There are so many search engines like Google, Yahoo, Bing, etc.


When you type something and hit search, you will get lists of web pages containing the related information.



So, as per the result, the rank will be in the decreasing order. 

Search Engine Optimization Tools and Techniques 2019 - What is On Page SEO and Off Page SEO

You optimise your website or blog post by On page SEO and Off page SEO.


You need to provide a seo friendly content like keyword selection,



using the targeted keyword into the title, headings, subheadings, etc. 

Whereas Off page SEO deals with the link building activities,


exchanging the links of your blog,



directory submission,



url submit to the search engines.


Search Engine Optimization Tools and Techniques 2019 - SEO Tactics and Methods

There are certain methods that people use to rank their website on to the search engine.


The general way where you write a unique standard content by using the targeted genuine keywords



 along with some stats,



images, info graphics and also link out to the referenced sites, is the White Hat SEO.

But,


if you use maximum keywords and rank you blog on the search engine,



this is Black Hat SEO.



Such activities of Keyword spamming will later be penalized and  you can not rank on search engine. 

So, you need to be genuine to the content and the readers who read your blog.


If you are genuine,



you will definitely get visitors to your site by using genuine SEO techniques.


Search Engine Optimization Tools and Techniques 2019 - Domain

Domain is the foremost thing


that matters so much to get your website on the number 1 rank



on the search result.



Using the specific targeted keyword in the domain gives advantage in the competition.



This increases the click though rate to your website.



Keep the domain name simple to remember and search like



google,



facebook,



youtube,



wikipedia, onlinekhabar, bbc, etc.



Search Engine Optimization Tools and Techniques 2019 - File name

It is found that Search engines rank those pages when you have related keywords in the file.

This is the url of the post published on your website that should posses the keyword that the article is about and you want to rank it on to the search engine.

Example of File name 

blogging-in-nepal.html
internet-addiction.html

Using the underscore (_) symbol is a very bad practice. I recommend you to use hyphen (-) instead.


Search Engine Optimization Tools and Techniques 2019 - Website Design

The design of the website should be very user friendly and should not confuse the user. 

The page should contain about 10% keywords. 

Also be very clear that, 

the page should not only contain the html elements 

but also should have text content and 

avoid using the unnecessary javascript 

and use the targeted relevant keyword in the page title as well. 

Make you page as much clean and light as possible and avoid using the flash, gifs, animations, etc. excessively.

And you can not miss the keywords in your blog post.

So, you need to use keywords as following :



  • <title>Keywords </title>
  • <meta name="description">
  • <meta name="keywords"> 
  • <h1>keyword</h1> - Heading of the post
  • <a href="#####">Keywords</a> - Keywords in the link. Anchor text
  • Blogging is a ... = Keywords in the body section
  • Keyword in the alt tags like alt tags in image
  • www.bbc.com/asia - Keywords in the url of the website


Search Engine Optimization Tools and Techniques 2019 - Finding Keywords - Keyword Planner

You have know understood to use the keyword but you need to do some research to find out the keywords.

Because you can not rank on all keywords.


For the beginners,


long tail keywords are the best keywords.


But,


there are still so many keywords which people do search on the internet but


there are very limited or none articles on the internet.

The easy way you can find the keyword is on the google itself.

It shows the most searched keywords while you type.


Also,


the related search keywords are shown at the end of google search result as well.

Search Engine Optimization Tools and Techniques 2019 - Finding Keywords - Keyword Planner
Search Engine Optimization Tools and Techniques 2019 - Finding Keywords - Keyword Planner
In the above image,

you can see the search traffic and the cpc as well.


This is due to the use of chrome extension called Keyword Everywhere.


So,


it would be more easier if you also use that extension.


You can find out the Keywords Everywhere extension here.

Now,

you can search the suitable keywords as "your keyword".


This way the search result gets more specific and you can find out the number of websites 

ranked for that keyword.

There are so many keywords which have no competition.

You can then write articles and rank on such keywords.


Search Engine Optimization Tools and Techniques 2019 - Optimized Metatags

You now know that the role of keywords is very important to get organic traffic to your blog.

So, there is a term Meta tag.

  • Meta description tags
  • Meta keyword tags
These meta tags help you to rank your blog in search result.

The meta description tags are displayed on the search result.

So, follow the following killer tips to optimise your meta tags and the blogs.

  • Include meta description tags.
  • Do not repeat any keyword.
  • Its better use synonym keyword.
  • Use of 150 characters description meta tag is beneficial.
  • Must use different meta description for each page as it helps to rank each page in search engine.
  • Also, block the unnecessary pages in robots meta tag.
  • Begin title with keywords for the title optimization for seo.
  • Create unique articles for each page and try including keyword if possible.
  • Its better to have a title of about 9 words and not more than 60 characters.
  • Do not use your name or any brand name unless you are well known in the field.
  • Use the targeted keyword in the anchor tag while linking to your post or blog.

Example of good anchor tag
<a href="https://www.anilpathak.com.np/2018/03/seo-for-beginners.html"> SEO for blogspot bloggers </a>

Search Engine Optimization Tools and Techniques 2019 - Bonus

Content is King and if you have genuine detailed unique article, then you can rank. 

Here are some bonus tips for you.
  • Write article targeting to a certain audience.
  • Keyword density has also to be managed.
  • Make your title compelling. Try practicing writing titles.
  • Never try to include complex words in your blog. Be simple.
  • Do not just fill your page with content. Divide them into multiple pages. 
  • Its better include all your articles in a single article if your contents are repeated.
  • The paragraph can be of a single sentence as well.
  • Verifying and submitting the site to the search engine webmaster is important.
  • There are some mandatory pages like About Us, Privacy Policy, Disclaimer, FAQ, Copyright. etc. So, create them before applying to Google Adsense Account.



Search Engine Optimization Tools and Techniques 2019 - Not To Do


Not To Do List

  • Do not use excessive graphics.
  • Do not keep hidden text on your page.
  • Do not send spam emails.
  • Do not use meta tag stuffing.
  • Do not use flash medias and java scripts.
  • Do not write repeated contents.

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4 Comments

  1. For businesses, search engine optimization is imperative to keep growing. We are living in the time of Google and YouTube. Google is the world's number one search engine and YouTube is the second. So if your business is available on both these platforms, then you can grow your business like never before.

    With the help of a great SEO strategy, you can position your website on the top of Google and YouTube.

    But, before you initiate your SEO campaign, it's essential to get full know-how about what is trending in the SEO's world.

    Today's SEO is all about the informative content and high-quality backlinks. If the content on your site is informative and helpful for people, then you are more likely to get a good position on Google's first page.

    All those businesses who are looking to dominate in SEO should read this blog atleast two to three times.

    I appreciate you for creating a great piece of guide about SEO. All these tips and tricks you mentioned are useful in getting a top position on Google, YouTube, and all other search engines.

    ReplyDelete
  2. Thank you @Sara for your valuable comment. Keep visiting my blog Anil Pathak for more updates.

    ReplyDelete

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